Is neuromarketing evil? No, it’s fun and cool

How best counter a nefarious reputation, and a climate of vague but persistant bad attitudes towards neuromarketing? Well, let’s laugh  about it, and relax when discussing it. This is exactly the strategic move attempted by Neurofocus (did they find it in their EEG readings, or were they advised by old-fashioned marketers?). I let you judge [...]

Read Full Post »