Once again, what is neuroeconomics? I would argue that 2 coming symposia organized in The Netherlands are about neuroeconomics. At least two prominent figures in neuroeconomics present talks – Allen Sanfey from the University of Arizona, and Scott Huettel from Duke University. The topic of the symposium is about decisions, reward, punishment, fairness, risk taking, [...]
Posts Tagged ‘branding’
The invisible neuroeconomics
Posted in neuroeconomics, tagged Allen Sanfey, brand, brand management, branding, neuroeconomics, Scott Huettel, symposium, The Invisible Man on April 6, 2009 | 2 Comments »
