Buyology, the book by Martin Lindstrom, got critically reviewed yesterday in the Financial Times. The key paragraph is: Unfortunately, Lindstrom’s book is more speculation than serious science. Little of it actually reports on his own neuro-research; the rest consists of marketing war stories that are rehashed with speculative spin on unrelated topics such as mirror [...]
Posts Tagged ‘Buyology’
Buyology, neuromarketing and VRM
Posted in neuromarketing, tagged Alan Mitchell, Buyology, consumer behavior, CRM, Financial Times, Martin Lindstrom, neuromarketing, vendor relationship management, VRM on December 18, 2008 | 1 Comment »
Neuromarketing on radio
Posted in neuromarketing, tagged audio, Buyology, Martin Lindstrom, neuromarketing, Talk of the Nation on December 16, 2008 | Leave a Comment »
Following on last post, here is a radio show with Martin Lindstrom (author of Buyology) being interviewed and asked questions by callers: enthusiasts and critics. Interesting. [Thx to Meghan Dougherty] Click here: Talk of the Nation, December 9, 2008
Neuromarketing explained
Posted in neuromarketing, tagged Ale Smidts, audio, Buyology, consumer behavior, expert, neuromarketing, Society for Neuroeconomics, video on December 15, 2008 | Leave a Comment »
And this is the last leg of the three-steps guide to neuroeconomics, dealing this time with neuromarketing. It is useful to remark first that the identity of neuromarketing is still unclear: if you take the big-hit “Buy-ology“, neuromarketing seems to be a business venture driven by consulting firms rich enough to run fMRI studies. But [...]
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