Buyology, the book by Martin Lindstrom, got critically reviewed yesterday in the Financial Times. The key paragraph is: Unfortunately, Lindstrom’s book is more speculation than serious science. Little of it actually reports on his own neuro-research; the rest consists of marketing war stories that are rehashed with speculative spin on unrelated topics such as mirror [...]
Posts Tagged ‘consumer behavior’
Buyology, neuromarketing and VRM
Posted in neuromarketing, tagged Alan Mitchell, Buyology, consumer behavior, CRM, Financial Times, Martin Lindstrom, neuromarketing, vendor relationship management, VRM on December 18, 2008 | 1 Comment »
Neuromarketing explained
Posted in neuromarketing, tagged Ale Smidts, audio, Buyology, consumer behavior, expert, neuromarketing, Society for Neuroeconomics, video on December 15, 2008 | Leave a Comment »
And this is the last leg of the three-steps guide to neuroeconomics, dealing this time with neuromarketing. It is useful to remark first that the identity of neuromarketing is still unclear: if you take the big-hit “Buy-ology“, neuromarketing seems to be a business venture driven by consulting firms rich enough to run fMRI studies. But [...]
Tags
- Pageloads:
<
Pages
May 2012 M T W T F S S « Jun 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Archives
Meta
