But what exactly is computational neuroeconomics?

Neuroeconomists develop their own jargon, as it is to be expected from a consolidating community of scientists with distinct interests. But denominations, categorical classifications, and basic concepts in neuroeco are very much still in the early stages of their definitions – they have not been “blackboxed” yet. “Computational neuroeconomics” is one of such terms. I [...]

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Annual Meeting of the Society for Neuroeconomics – day 1

This is the second annual meeting of the SfN that I attend, and this time I am there to do interviews and publicize an online survey on interdisciplinarity which I designed for neuroeconomists (are you a neuroeconomist? Drop me an email at clevallois@rsm.nl, and I will send you the link to it). The program is [...]

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Neuromarketing explained

And this is the last leg of the three-steps guide to neuroeconomics, dealing this time with neuromarketing. It is useful to remark first that the identity of neuromarketing is still unclear: if you take the big-hit “Buy-ology“, neuromarketing seems to be a business venture driven by consulting firms rich enough to run fMRI studies. But [...]

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