How best counter a nefarious reputation, and a climate of vague but persistant bad attitudes towards neuromarketing? Well, let’s laugh about it, and relax when discussing it.
This is exactly the strategic move attempted by Neurofocus (did they find it in their EEG readings, or were they advised by old-fashioned marketers?). I let you judge whether they succeed:
By the way, there is a real market developing for nerds rapping on uncool topics. Take your pick:
On Hayek and Keynes and business cycles
On natural selection, Darwinism and creationism (the performer is actually talented here!)
neurobusiness.wordpress.com 